Self-publishing is a method of publication in which an author publishes their own work, without the involvement or assistance of a traditional publisher. This can involve hiring professionals such as editors and designers to help with the process, but ultimately, the responsibility for producing and distributing the book lies with the author themselves. Self-publishing has become increasingly popular in recent years due to advances in technology and the rise of online platforms that make it easier for authors to reach their audience directly. While self-published books may not receive the same level of promotion or distribution as traditionally published works, they offer a greater degree of creative control and financial return for the author.